TagVidMatic

VidMatic at DMEXCO 2017: Forming The Digiconomy

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For every industry, the is a backbone event that constructs the economy platform for the industry itself. DMEXCO 2017 is certainly, the economic platform for digital innovation. During the event of DMEXCO 2017, visitors will experience and live through the volatility of trends that are reforming the shape of the business.The event DMEXCO 2017 is undeniably, the place for “makers and shakers...

VidMatic Shakes Hands With Google DoubleClick Ad Exchange.

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London, United Kingdom, May 12th, 2017. VidMatic, the leading sell side platform designated for publishers around the world continues to Empower Video Advertising. Today, VidMatic announces the integration of Google DoubleClick Ad Exchange (AdX) on its platform. This partnership with DoubleClick Ad Exchange will bring to our publishing partners, monetization solutions through the holistic yield...

VidMatic: Releasing Massive Premium Licensed Video Library

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London, United Kingdom, April, 2017. Today, VidMatic announces the acquisition of 500,000 premium licensed video library by renowned content providers. These videos are brought to our partners by world’s top producers including Press Association, Reuters, Euronews, National Geographic, Ruptly, ITN, Videojug, in over 15 languages including English, Arabic, French, German, Spanish and Turkish...

Strategic Partnership Between VidMatic & BidSwitch: Unlocks Potential & Overrides Challenges

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London, UK, April 27, 2017 – VidMatic, a leading Video SSP thriving globally, announces its partnership with BidSwitch; an exceptional infrastructure that connects various platforms in the programmatic industry. Including over 250 supply, demand and technology partners, BidSwitch meticulously selects supply partners to provide a highly efficient programmatic integration with buyers.

Artificial Intelligence & The Ad Tech Industry: Between The Hammer Of Truth & The Anvil Of Fiction

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Today, you can easily guess what any two people in the advertising industry are talking about. Artificial Intelligence (AI). It is the trending topic everyone is talking about right now. Wherever you look, you see indications for artificial intelligence in our lives. Whether through movies or branding of emerging businesses or even with doctors. Everyone is trying to gain your trust by...

Pepsico’s Video Campaign With VidMatic

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The video campaign Pepsico ran a video campaign with VidMatic, through the trading desk Accuen. The campaign targeted Egypt with during the holy month of Ramadan. The purpose of the campaign was to increase brand awareness for increased regional sales. VidMatic, provided branding solution in a brand-safe environment. Moreover, VidMatic was successful to achieve the purpose of the campaign through...

Video Advertising and Holistic Ad Serving?

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Intro: what is holistic ad serving? Holistic Ad Serving was once considered to be a fragment of the programmatic industry. today it is the new big thing. Today it is the shaping trend of the industry. Holistic Ad Serving in simple words is the process of integrating real-time-bidding (RTB) systems to a core ad serving platforms. A key difference is the decision-making process of ad serving where...

Raid’s Video Campaign With VidMatic

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The Campaign During the period of 7 days starting in June 30 and ending in July 7 2016, VidMatic, through Accuen ran a campaign for Raid the insecticide and consequently, we were able to deliver branding for Raid through brand safe environment. The formats of InStream and OutStream delivered branding of Raid’s video campaign with VidMatic to increase regional sales. Key Results of success...

STC’s Video Campaign With VidMatic SSP

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THE VIDEO CAMPAIGN STC ran a video campaign with VidMatic, through the trading desk VIVAKI. The campaign targeted Kingdom Of Saudi Arabia during the period June 30 through July 7 2016. The purpose of the campaign was to increase brand awareness for increased regional sales. VidMatic, provided branding solution in a brand-safe environment. Moreover, VidMatic was successful to achieve the purpose...

Introductory To Programmatic Video Advertising

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An introductory article by VidMatic discussing programmatic video advertising from a beginner’s perspective while providing a bird’s eye view of it. Huh? What is “Programmatic Video Advertising”? In this article, we are presenting an introductory to programmatic video advertising. Programmatic Video Advertising is the approach to employ real-time data to get video ad to be served. Of...

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