TagVideo Advertising

AD Tech: AI and Video Ads The Wave Of The Future

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AI and Video Ads intertwine for the emerging need to go beyond the massive amounts of data publishers compile daily about their inventory. Gathering the data is an important step. Nonetheless, analyzing the data and making informed decisions on a timely basis is the main challenge. This is where AI comes to take the lead. “Today’s AI is about new ways of connecting people to computers, people to...

Artificial Intelligence & The Ad Tech Industry: Between The Hammer Of Truth & The Anvil Of Fiction

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Today, you can easily guess what any two people in the advertising industry are talking about. Artificial Intelligence (AI). It is the trending topic everyone is talking about right now. Wherever you look, you see indications for artificial intelligence in our lives. Whether through movies or branding of emerging businesses or even with doctors. Everyone is trying to gain your trust by...

Understanding The Psychological Aspects Behind Video Advertising

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Video psychology effect is widely seen in the video marketing statistics 2016 published on wyzowl.com. The study stated that over 85% of marketers think that video today is an integral part of any successful marketer’s strategy. On the other hand, consumers, explicitly said that they preferred visual to readable explanatory materials about a product. This consent of consumers was demonstrated by...

Video Advertising and Holistic Ad Serving?

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Intro: what is holistic ad serving? Holistic Ad Serving was once considered to be a fragment of the programmatic industry. today it is the new big thing. Today it is the shaping trend of the industry. Holistic Ad Serving in simple words is the process of integrating real-time-bidding (RTB) systems to a core ad serving platforms. A key difference is the decision-making process of ad serving where...

Raid’s Video Campaign With VidMatic

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The Campaign During the period of 7 days starting in June 30 and ending in July 7 2016, VidMatic, through Accuen ran a campaign for Raid the insecticide and consequently, we were able to deliver branding for Raid through brand safe environment. The formats of InStream and OutStream delivered branding of Raid’s video campaign with VidMatic to increase regional sales. Key Results of success...

Difference Between VAST & VPAID In Video Advertising

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The digital ad world today is filled with words that are abbreviations such VAST and VPAID, and if you want to have video ads you need to know what they are. In this article we will be demonstrating the difference between VAST & VPAID in video advertising. Serving ads on a website today is different than serving an ad on a video player and that is the reason why VAST was created. VAST stand...

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