What is VAST 4.0?


Surely, you have noticed the increase in quantity as well as the quality of video content. This is because of the new ways video publishers have identified and created to monetize them. The IAB, join efforts with the industry leaders to set the main guidelines for serving ads on video content. However, if you are just getting into this, we recommend that you start with our article...

Difference Between VAST & VPAID In Video Advertising


The digital ad world today is filled with words that are abbreviations such VAST and VPAID, and if you want to have video ads you need to know what they are. In this article we will be demonstrating the difference between VAST & VPAID in video advertising. Serving ads on a website today is different than serving an ad on a video player and that is the reason why VAST was created. VAST stand...

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