Holistic Ad Serving and The Best Practices


The term “Holistic Ad Serving” or the HAS in digital advertising is self-explanatory. It simply refers to unifying programmatic and direct sales methods under one processing system which aims to increase revenue recognition by maximum payouts. The Holistic Ad Serving concept overcomes all the cons of other methods and adds to the pros as well. In other words, Holistic Ad Server...

Introductory To Programmatic Video Advertising


An introductory article by VidMatic discussing programmatic video advertising from a beginner’s perspective while providing a bird’s eye view of it. Huh? What is “Programmatic Video Advertising”? In this article, we are presenting an introductory to programmatic video advertising. Programmatic Video Advertising is the approach to employ real-time data to get video ad to be served. Of...

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