TagHolistic ad serving

Holistic Ad Serving and The Best Practices

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The term “Holistic Ad Serving” or the HAS in digital advertising is self-explanatory. It simply refers to unifying programmatic and direct sales methods under one processing system which aims to increase revenue recognition by maximum payouts. The Holistic Ad Serving concept overcomes all the cons of other methods and adds to the pros as well. In other words, Holistic Ad Server...

Holistic Ad Serving Vs Other Programmatic Methods

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Intro Holistic Ad Serving is the natural evolution of digital advertising. The industry itself emerged in tangible form in 1994 with Yahoo and ESPN. Since 1994, the industry has been on the move and it has produced many forms and methods of advertising. Today, digital advertising has produced 5 main methodologies under the concept of programmatic trading. In this article, we will be focusing on...

Video Advertising and Holistic Ad Serving?

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Intro: what is holistic ad serving? Holistic Ad Serving was once considered to be a fragment of the programmatic industry. today it is the new big thing. Today it is the shaping trend of the industry. Holistic Ad Serving in simple words is the process of integrating real-time-bidding (RTB) systems to a core ad serving platforms. A key difference is the decision-making process of ad serving where...

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