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STC’s Video Campaign With VidMatic SSP


THE VIDEO CAMPAIGN STC ran a video campaign with VidMatic, through the trading desk VIVAKI. The campaign targeted Kingdom Of Saudi Arabia during the period June 30 through July 7 2016. The purpose of the campaign was to increase brand awareness for increased regional sales. VidMatic, provided branding solution in a brand-safe environment. Moreover, VidMatic was successful to achieve the purpose...

Introductory To Programmatic Video Advertising


An introductory article by VidMatic discussing programmatic video advertising from a beginner’s perspective while providing a bird’s eye view of it. Huh? What is “Programmatic Video Advertising”? In this article, we are presenting an introductory to programmatic video advertising. Programmatic Video Advertising is the approach to employ real-time data to get video ad to be served. Of...

Difference Between VAST & VPAID In Video Advertising


The digital ad world today is filled with words that are abbreviations such VAST and VPAID, and if you want to have video ads you need to know what they are. In this article we will be demonstrating the difference between VAST & VPAID in video advertising. Serving ads on a website today is different than serving an ad on a video player and that is the reason why VAST was created. VAST stand...

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