London, UK, April 27, 2017 – VidMatic, a leading Video SSP thriving globally, announces its partnership with BidSwitch; an exceptional infrastructure that connects various platforms in the programmatic industry. Including over 250 supply, demand and technology partners, BidSwitch meticulously selects supply partners to provide a highly efficient programmatic integration with buyers.
This partnership will enable buyers connected to BidSwitch to access brand safe publishers on VidMatics’s platform. This eases the reach to high quality organic mobile and desktop inventory which will result in smarter video ad campaigns in the programmatic ecosystem. Hence, video publishers on VidMatic’s platform will benefit from high exposure to selected quality buyers on the BidSwitch.
VidMatic empowers video advertising by developing data-driven software for publishers globally. Our sell side platform allows publishers to focus on engaging their audiences by providing a unified RTB video advertising solution.
VidMatic offers innovative cross-device video formats that deliver high viewability rates, a proprietary ad server utilizing machine learning to reduce load times to an instantaneous 110ms, cutting-edge holistic yield management and an advanced OVP to enable video content monetization.
VidMatic is headquartered in London, UK, with the MENA headquarters situated at the heart of Dubai, and an additional R&D center for continuous innovation.
BidSwitch is engineered by IPONWEB where the focus is helping programmatic technology companies overcome increasing marketplace complexity, technical inefficiencies and connectivity at scale. Operating as an infrastructure-level, offering a solution to many of the challenges hindering innovation and growth in the programmatic ecosystem today.