CategoryJournals

Why Should Publishers Implement ads.txt?

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The initiation of the tool ads.txt is considered the latest initiative in the programmatic advertising industry to support transparency. This initiative is currently attracting a wide global support and shift to fully adopt it. It is noticeable that almost any form of a business within the programmatic advertising industry is rushing to clean up the supply chain within the scope of their position...

Brand Safety Engineering: What Exactly Is It?

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Brand Safety: An Overview The echo of the terms “Brand Safety” and “Brand Safe Environment” became more substantial for anyone who is even remotely connected to the digital advertising industry. A specific controversy in the digital video advertising raised the red flag for this term where a certain brand appeared on a none-safe environment. Just like any other challenge...

Different Video Ad Formats – The Pros & Cons

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Understanding the different video ad formats and what makes each type unique is a key for publishers to substantially monetize processively. Understanding the different types of video ad formats is crucial taking into consideration the rapid evolution of the industry needs itself. The needs of the industry have dictated the development of new ad-units under each ad format. Accordingly, publishers...

Holistic Ad Serving and The Best Practices

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The term “Holistic Ad Serving” or the HAS in digital advertising is self-explanatory. It simply refers to unifying programmatic and direct sales methods under one processing system which aims to increase revenue recognition by maximum payouts. The Holistic Ad Serving concept overcomes all the cons of other methods and adds to the pros as well. In other words, Holistic Ad Server...

Holistic Ad Serving Vs Other Programmatic Methods

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Intro Holistic Ad Serving is the natural evolution of digital advertising. The industry itself emerged in tangible form in 1994 with Yahoo and ESPN. Since 1994, the industry has been on the move and it has produced many forms and methods of advertising. Today, digital advertising has produced 5 main methodologies under the concept of programmatic trading. In this article, we will be focusing on...

AD Tech: AI and Video Ads The Wave Of The Future

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AI and Video Ads intertwine for the emerging need to go beyond the massive amounts of data publishers compile daily about their inventory. Gathering the data is an important step. Nonetheless, analyzing the data and making informed decisions on a timely basis is the main challenge. This is where AI comes to take the lead. “Today’s AI is about new ways of connecting people to computers, people to...

Artificial Intelligence & The Ad Tech Industry: Between The Hammer Of Truth & The Anvil Of Fiction

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Today, you can easily guess what any two people in the advertising industry are talking about. Artificial Intelligence (AI). It is the trending topic everyone is talking about right now. Wherever you look, you see indications for artificial intelligence in our lives. Whether through movies or branding of emerging businesses or even with doctors. Everyone is trying to gain your trust by...

What is VAST 4.0?

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Surely, you have noticed the increase in quantity as well as the quality of video content. This is because of the new ways video publishers have identified and created to monetize them. The IAB, join efforts with the industry leaders to set the main guidelines for serving ads on video content. However, if you are just getting into this, we recommend that you start with our article...

Understanding The Psychological Aspects Behind Video Advertising

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Video psychology effect is widely seen in the video marketing statistics 2016 published on wyzowl.com. The study stated that over 85% of marketers think that video today is an integral part of any successful marketer’s strategy. On the other hand, consumers, explicitly said that they preferred visual to readable explanatory materials about a product. This consent of consumers was demonstrated by...

Video Advertising and Holistic Ad Serving?

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Intro: what is holistic ad serving? Holistic Ad Serving was once considered to be a fragment of the programmatic industry. today it is the new big thing. Today it is the shaping trend of the industry. Holistic Ad Serving in simple words is the process of integrating real-time-bidding (RTB) systems to a core ad serving platforms. A key difference is the decision-making process of ad serving where...

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