THE VIDEO CAMPAIGN
STC ran a video campaign with VidMatic, through the trading desk VIVAKI. The campaign targeted Kingdom Of Saudi Arabia during the period June 30 through July 7 2016. The purpose of the campaign was to increase brand awareness for increased regional sales. VidMatic, provided branding solution in a brand-safe environment. Moreover, VidMatic was successful to achieve the purpose of the campaign through InStream and OutStream formats. The campaign resulted in an outstanding VTR of 28.1% through filling 36% of the requests.
VIDEO CAMPAIGN OVERVIEW
VidMatic along with VIVAKI, the trading desk representing STC at the time, were able to initiate the campaign targeting Desktop devices. VidMatic ran over 232,498 ads through the formats of InStream and OutStream to achieve 39% completed views.
Below you will an infographic about the campaign will demonstrate the details of the campaign.