During the period of 7 days starting in June 30 and ending in July 7 2016, VidMatic, through Accuen ran a campaign for Raid the insecticide and consequently, we were able to deliver branding for Raid through brand safe environment. The formats of InStream and OutStream delivered branding of Raid’s video campaign with VidMatic to increase regional sales.
Key Results of success
The campaign achieved it purpose by delivering 199,695 ads to high quality users. Moreover, View-through-rate for the campaign was 71% with 142,749 ads viewed completely due to relevancy between creatives and audiences. Furthermore, the click-through-rate of 5.6% concluded the campaign. VidMatic was able to run the video campaign for Raid on all types devices, portable and static; desktop and mobile.
According to the success achieved in this campaign, we decided to share this information with everyone and as a result for that, Raid’s video campaign with VidMatic is demonstrated in the info-graphic below.