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Strategic Partnership Between VidMatic & BidSwitch: Unlocks Potential & Overrides Challenges

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London, UK, April 27, 2017 – VidMatic, a leading Video SSP thriving globally, announces its partnership with BidSwitch; an exceptional infrastructure that connects various platforms in the programmatic industry. Including over 250 supply, demand and technology partners, BidSwitch meticulously selects supply partners to provide a highly efficient programmatic integration with buyers.

Artificial Intelligence & The Ad Tech Industry: Between The Hammer Of Truth & The Anvil Of Fiction

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Today, you can easily guess what any two people in the advertising industry are talking about. Artificial Intelligence (AI). It is the trending topic everyone is talking about right now. Wherever you look, you see indications for artificial intelligence in our lives. Whether through movies or branding of emerging businesses or even with doctors. Everyone is trying to gain your trust by...

What is VAST 4.0?

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Surely, you have noticed the increase in quantity as well as the quality of video content. This is because of the new ways video publishers have identified and created to monetize them. The IAB, join efforts with the industry leaders to set the main guidelines for serving ads on video content. However, if you are just getting into this, we recommend that you start with our article...

Understanding The Psychological Aspects Behind Video Advertising

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Video psychology effect is widely seen in the video marketing statistics 2016 published on wyzowl.com. The study stated that over 85% of marketers think that video today is an integral part of any successful marketer’s strategy. On the other hand, consumers, explicitly said that they preferred visual to readable explanatory materials about a product. This consent of consumers was demonstrated by...

Pepsico’s Video Campaign With VidMatic

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The video campaign Pepsico ran a video campaign with VidMatic, through the trading desk Accuen. The campaign targeted Egypt with during the holy month of Ramadan. The purpose of the campaign was to increase brand awareness for increased regional sales. VidMatic, provided branding solution in a brand-safe environment. Moreover, VidMatic was successful to achieve the purpose of the campaign through...

Video Advertising and Holistic Ad Serving?

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Intro: what is holistic ad serving? Holistic Ad Serving was once considered to be a fragment of the programmatic industry. today it is the new big thing. Today it is the shaping trend of the industry. Holistic Ad Serving in simple words is the process of integrating real-time-bidding (RTB) systems to a core ad serving platforms. A key difference is the decision-making process of ad serving where...

Raid’s Video Campaign With VidMatic

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The Campaign During the period of 7 days starting in June 30 and ending in July 7 2016, VidMatic, through Accuen ran a campaign for Raid the insecticide and consequently, we were able to deliver branding for Raid through brand safe environment. The formats of InStream and OutStream delivered branding of Raid’s video campaign with VidMatic to increase regional sales. Key Results of success...

STC’s Video Campaign With VidMatic SSP

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THE VIDEO CAMPAIGN STC ran a video campaign with VidMatic, through the trading desk VIVAKI. The campaign targeted Kingdom Of Saudi Arabia during the period June 30 through July 7 2016. The purpose of the campaign was to increase brand awareness for increased regional sales. VidMatic, provided branding solution in a brand-safe environment. Moreover, VidMatic was successful to achieve the purpose...

Introductory To Programmatic Video Advertising

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An introductory article by VidMatic discussing programmatic video advertising from a beginner’s perspective while providing a bird’s eye view of it. Huh? What is “Programmatic Video Advertising”? In this article, we are presenting an introductory to programmatic video advertising. Programmatic Video Advertising is the approach to employ real-time data to get video ad to be served. Of...

Difference Between VAST & VPAID In Video Advertising

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The digital ad world today is filled with words that are abbreviations such VAST and VPAID, and if you want to have video ads you need to know what they are. In this article we will be demonstrating the difference between VAST & VPAID in video advertising. Serving ads on a website today is different than serving an ad on a video player and that is the reason why VAST was created. VAST stand...

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