ArchiveOctober 2017

VIDMATIC PARTNERS WITH MOAT TO MEASURE VIDEO VIEWABILITY

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VidMatic Partners With Moat To Measure Video Ad Viewability October 5, 2017. VidMatic, the global video SSP, is excited to announce its integration with Oracle’s Moat. This collaboration will provide a unified measurement of viewability and engagement for marketers and brands utilizing VidMatic’s inventory. WHY “VIEWABILITY” AS A MEASUREMENT? The Interactive Advertising Bureau defines “video ad...

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