ArchiveAugust 2017

Brand Safety Engineering: What Exactly Is It?


Brand Safety: An Overview The echo of the terms “Brand Safety” and “Brand Safe Environment” became more substantial for anyone who is even remotely connected to the digital advertising industry. A specific controversy in the digital video advertising raised the red flag for this term where a certain brand appeared on a none-safe environment. Just like any other challenge...

Different Video Ad Formats – The Pros & Cons


Understanding the different video ad formats and what makes each type unique is a key for publishers to substantially monetize processively. Understanding the different types of video ad formats is crucial taking into consideration the rapid evolution of the industry needs itself. The needs of the industry have dictated the development of new ad-units under each ad format. Accordingly, publishers...

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