ArchiveJuly 2017

Holistic Ad Serving and The Best Practices

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The term “Holistic Ad Serving” or the HAS in digital advertising is self-explanatory. It simply refers to unifying programmatic and direct sales methods under one processing system which aims to increase revenue recognition by maximum payouts. The Holistic Ad Serving concept overcomes all the cons of other methods and adds to the pros as well. In other words, Holistic Ad Server...

Holistic Ad Serving Vs Other Programmatic Methods

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Intro Holistic Ad Serving is the natural evolution of digital advertising. The industry itself emerged in tangible form in 1994 with Yahoo and ESPN. Since 1994, the industry has been on the move and it has produced many forms and methods of advertising. Today, digital advertising has produced 5 main methodologies under the concept of programmatic trading. In this article, we will be focusing on...

AD Tech: AI and Video Ads The Wave Of The Future

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AI and Video Ads intertwine for the emerging need to go beyond the massive amounts of data publishers compile daily about their inventory. Gathering the data is an important step. Nonetheless, analyzing the data and making informed decisions on a timely basis is the main challenge. This is where AI comes to take the lead. “Today’s AI is about new ways of connecting people to computers, people to...

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