ArchiveSeptember 2016

Understanding The Psychological Aspects Behind Video Advertising


Video psychology effect is widely seen in the video marketing statistics 2016 published on The study stated that over 85% of marketers think that video today is an integral part of any successful marketer’s strategy. On the other hand, consumers, explicitly said that they preferred visual to readable explanatory materials about a product. This consent of consumers was demonstrated by...

Pepsico’s Video Campaign With VidMatic


The video campaign Pepsico ran a video campaign with VidMatic, through the trading desk Accuen. The campaign targeted Egypt with during the holy month of Ramadan. The purpose of the campaign was to increase brand awareness for increased regional sales. VidMatic, provided branding solution in a brand-safe environment. Moreover, VidMatic was successful to achieve the purpose of the campaign through...

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