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Holistic Ad Serving and The Best Practices

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The term “Holistic Ad Serving” or the HAS in digital advertising is self-explanatory. It simply refers to unifying programmatic and direct sales methods under one processing system which aims to increase revenue recognition by maximum payouts. The Holistic Ad Serving concept overcomes all the cons of other methods and adds to the pros as well. In other words, Holistic Ad Server...

Holistic Ad Serving Vs Other Programmatic Methods

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Intro Holistic Ad Serving is the natural evolution of digital advertising. The industry itself emerged in tangible form in 1994 with Yahoo and ESPN. Since 1994, the industry has been on the move and it has produced many forms and methods of advertising. Today, digital advertising has produced 5 main methodologies under the concept of programmatic trading. In this article, we will be focusing on...

AD Tech: AI and Video Ads The Wave Of The Future

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AI and Video Ads intertwine for the emerging need to go beyond the massive amounts of data publishers compile daily about their inventory. Gathering the data is an important step. Nonetheless, analyzing the data and making informed decisions on a timely basis is the main challenge. This is where AI comes to take the lead. “Today’s AI is about new ways of connecting people to computers, people to...

VidMatic Shakes Hands With Google DoubleClick Ad Exchange.

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London, United Kingdom, May 12th, 2017. VidMatic, the leading sell side platform designated for publishers around the world continues to Empower Video Advertising. Today, VidMatic announces the integration of Google DoubleClick Ad Exchange (AdX) on its platform. This partnership with DoubleClick Ad Exchange will bring to our publishing partners, monetization solutions through the holistic yield...

VidMatic: Releasing Massive Premium Licensed Video Library

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London, United Kingdom, April, 2017. Today, VidMatic announces the acquisition of 500,000 premium licensed video library by renowned content providers. These videos are brought to our partners by world’s top producers including Press Association, Reuters, Euronews, National Geographic, Ruptly, ITN, Videojug, in over 15 languages including English, Arabic, French, German, Spanish and Turkish...

Strategic Partnership Between VidMatic & BidSwitch: Unlocks Potential & Overrides Challenges

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London, UK, April 27, 2017 – VidMatic, a leading Video SSP thriving globally, announces its partnership with BidSwitch; an exceptional infrastructure that connects various platforms in the programmatic industry. Including over 250 supply, demand and technology partners, BidSwitch meticulously selects supply partners to provide a highly efficient programmatic integration with buyers.

Artificial Intelligence & The Ad Tech Industry: Between The Hammer Of Truth & The Anvil Of Fiction

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Today, you can easily guess what any two people in the advertising industry are talking about. Artificial Intelligence (AI). It is the trending topic everyone is talking about right now. Wherever you look, you see indications for artificial intelligence in our lives. Whether through movies or branding of emerging businesses or even with doctors. Everyone is trying to gain your trust by...

What is VAST 4.0?

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Surely, you have noticed the increase in quantity as well as the quality of video content. This is because of the new ways video publishers have identified and created to monetize them. The IAB, join efforts with the industry leaders to set the main guidelines for serving ads on video content. However, if you are just getting into this, we recommend that you start with our article...

Understanding The Psychological Aspects Behind Video Advertising

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Video psychology effect is widely seen in the video marketing statistics 2016 published on wyzowl.com. The study stated that over 85% of marketers think that video today is an integral part of any successful marketer’s strategy. On the other hand, consumers, explicitly said that they preferred visual to readable explanatory materials about a product. This consent of consumers was demonstrated by...

Pepsico’s Video Campaign With VidMatic

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The video campaign Pepsico ran a video campaign with VidMatic, through the trading desk Accuen. The campaign targeted Egypt with during the holy month of Ramadan. The purpose of the campaign was to increase brand awareness for increased regional sales. VidMatic, provided branding solution in a brand-safe environment. Moreover, VidMatic was successful to achieve the purpose of the campaign through...

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